Today is a good day. I sit at my desk, composing this review, SavvyJack in my 'stache, the subtle scent of chocolate caressing my olfactory senses. I have found the mustache wax for me in SavvyJack. To be clear, I am not a grooming snob. I am simply picky, in that I demand simplicity in my grooming needs. I am not the guy that stands in front of the mirror, blow-drying my face as I tease my whiskers into championship handlebars. I just want a 'stache and beard that are well kept and clean. If that's what you are looking for as well, let me explain why I like SavvyJack: For starters, my order was shipped and arrived both correct and in a timely manner. These days, that is a minor miracle. I got an email shortly after I ordered, acknowledging the order, and another soon thereafter indicating my product had been shipped, including a tracking number with a link. Very professional. As I said, I am a simply guy. I love that there are only a handful of ingredients, all of which I can pronounce and know where to find them in nature. I followed the instructions provided, and the product was easily applied, spread well, and yet had the strong hold I am looking for. The chocolate scent is subtle and spot on. I tested washing it out with a little soap and water both after just an hour, and after wearing it all day and over night. Both times, it was easily removed, which has been a problem with other brands that offer the same level of strong hold. While I can't say I need to use it as a bullet lube (haven't fired black powder in 15 years), being able to claim my 'stache wax can be used for that definintely strokes the ego in the right place and acts as a great conversation starter with friends. Finally, I love the fact that this compnay is veteran owned, and I dig the logo and marketing materials. I even got a hand written note, thanking me for choosing SavvyJack. Being able to support a small business that is killing it is a nice bonus! The bottom line for me is that SavvyJack Mustache Wax is a quality product and I believe it is completely worth the price, especially when compared to other brands of similar quality and hold.