First of all, customer service is unlike anything I've ever experienced. It's 1:20AM, I just got off work, and received my package, and I was so satisfied that I had to put up a review, immediately. Michael is a stand up guy. He pays attentions, and man, does it show. My first order was like, maybe over a year ago. I placed an order earlier this week, and HE REMEMBERED ME. He included a hand written note, thanking me for my order, as well as including a tube of the mustache wax for me to try out. I mean, seriously, WHO DOES THAT??? That is a level I have not seen very often. Ok, that aside, let's get to the review. Normally, I use the wax in the can. the ease of which one can remove the wax is NOT indicative of it's hold (in a good way). It is extremely easy to remove from the tin, using the back of your nail. The hold, which very firm, does not become brittle, and remains smooth, but still holds...all day. I'd kill to find out the balance of ingredients, because it is perfect. it holds like a super firm wax or pomade, but doesn't feel like it's gluing your hairs in place. It's just great. Now, the tube of wax. The application is really neat. I just kind of rubbed it across the sides of my mustache, and rubbed it in after. it's really easy to apply, and I like that a lot. though I do enjoy the tin the wax normally comes in, and gives it a kind of old school feel, the stick's application is great. I do NOT write reviews, but Mike is the best. Not me, but the awesome guy who owns SavvyJack. And thank you for your service, man. I look forward to my next order. -Mike